How much money has your company spent establishing your Brand Equity in the market? How much time and effort have you spent creating and protecting your authorized distribution channels? Hundreds of millions of dollars in revenue are lost annually by manufacturers whose brand name products are diverted, or "gray marketed", through unauthorized distribution. Equally damaging is the tarnishing of an image which occurs when brand name products are sold by mass market discounters at below-market -value pricing.

The problem exists in virtually every industry , particularly among companies with high brand recognition. Special targets for diverters include apparel, hair care products, cosmetics, fragrances, footwear, pharmaceuticals, eye care products, package goods and automotive and electronic products, among others. Diversion tends to occur when a product has reached critical mass in popularity and market share in the public’s eye. You created the insatiable demand for your product, now the unscrupulous grey marketeers want a slice of YOUR pie. How do you stop the flow of gray market goods through unauthorized channels? With NoCopi Technologies covert marking systems, that’s how.

NoCopi Technologies can provide you with the expertise and proprietary technology to detect and eliminate product diversion. Our covert coding systems enable you to track the distribution path of your products from manufacturing sites to final point of sale. With this information in hand, you can track illegal diversion and stop it in it’s tracks..

As the leader in anti-diversion and anti-counterfeiting products and research for over 15 years, Nocopi offers a variety of security systems which incorporate visible and invisible reactive inks. Our patent protected solutions act as your silent witness in the fight against diversion and counterfeiting and are applied with little or no change to your current packaging.
Call NoCopi Technologies today about your specific diversion problem and discover the cost effectiveness, versatility and flexibility of our security systems.